Management Principles & Vision

Our Mission

Achieve competitive advantages through differentiation, implement
maximum value and commit to sustainable development with customers.

Business Principles

  • Customer-Oriented:Always being customer-oriented.

  • New Values:New values determine the future.

  • Better Method:Our method is the better method.

  • Competitive advantage
    through differentiation:
    Differentiated competitive
    advantages is our survival strategy.


ImmersionFocus and unity toward outstanding achievement
TransparencyHonest sharing of proceduresand outcomes
SpeedPromptnes based on simplicity and substantiality
RespectA feeling of caring for each other

Our Vision

The global paper-based materials company with better values for our customers