Management Principles & Vision

Our Mission

Achieve competitive advantages through differentiation, implement maximum value and commit to sustainable development with customers.

Business Principles

  • Customer
    -Oriented:    Always being
    customer-oriented.

  • New Values:New values determine
    the future.

  • Better Method:Our method is
    the better method.

  • Competitive advantage through differentiation:Differentiated competitive advantages is our survival strategy.

Organizational Principles

  • Immersion

    Focus and unity toward outstanding achievement

  • Transparency

    Honest sharing of procedures
    and outcomes

  • Speed

    Promptness based on simplicity and substantiality

  • Respect

    A feeling of caring for each other

Our Vision

The global paper-based materials company with better values for our customers